API Connect: An interview with Enrique Lamarca, Head of Customer and Commercial Excellence

Enrique Lamarca: APIs are a key enabler for embedded insurance and assistance, playing a pivotal role in the expansion of our B2B2C model. This strategic move reflects more than ten years of hands-on experience and successful deployments across various markets. It also responds to a strong and consistent demand from our business partners: the need for a seamless integration and smoother communication with our digital insurance and assistance services.

By investing in powerful and scalable API capabilities, AXA Partners is positioning itself at the forefront of integrated digital assistance and insurance.

E. L.: Our API capabilities bring multiple advantages for our partners. First, they enable simple integration of our insurance and assistance products directly into their digital environments, creating a smoother user experience and driving higher conversion rates. They also support greater personalization, allowing real-time quotes based on customer data, for more relevant and targeted solutions. From an operational point of view, APIs streamline processes by automating exchanges and simplifying integration, which translates into time and cost savings.

E. L.: First, it brings together multiple lines of business including assistance, travel, and credit and lifestyle protection  (insurance products) in one hub. Our international reach is another major asset: API Connect is designed to support partners across borders and sectors. What truly sets this solution apart is the breadth of its potential uses, with over 500 endpoints and more than 40 million requests per month. And because the market never stands still, the platform is built to evolve. We continuously develop new features to help our partners stay ahead in a fast-moving environment. Finally, API Connect combines robustness with real-time, secure access to our services, a critical advantage for businesses looking to deliver speed, reliability, and added value to their end users.

E. L.: We are committed to adding new features, ensuring we remain fully aligned with the latest digital trends and our partners’ evolving needs. Our vision is to make AXA Partners the go-to provider for embedded insurance and assistance, empowering our partners to accelerate their digital transformation and create even greater value for their customers.