Building peace of mind into the travel experience
From booking to arrival back home, today’s travelers expect more than logistics : thay want confidence every step of the way. Responding to this shift, Sunweb Group and AXA Partners joined forces to embed travel protection directly into the booking experience, delivering seamless peace of mind at every step of the customer journey.
In this insightful conversation, Marie-Louise Elhabre (CEO, AXA Partners) and Mieke De Schepper (CEO, Sunweb Group) share how two companies aligned their visions to co-create meaningful value for travelers and for business.
Designed together, built around the customer
This tailor-made insurance and assistance offer is now available across six European markets and seamlessly integrated into Sunweb Group’s platforms. Every element was co-designed with travelers in mind, for maximum relevance and minimum friction.
Digital experience that drives performance
This embedded insurance solution enhances the entire digital journey. By integrating protection at the right moments, it strengthens the customer experience and supports conversion, confidence, and loyalty.
A scalable partnership built to last
By combining strategic vision and operational agility, Sunweb Group and AXA Partners have created a scalable model for customer-centric insurance, setting a new standard for partnership in travel.
Mieke De Schepper
Sunweb Group CEO
Your teams have brought in ideas on how to really improve. They are presenting the offering and making sure that people can choose the right ones. Our teams have a lot of data on how consumers are looking at the information.
There we are testing and learning as we do to really make sure that we have the right offer for the right customer at the right time. With that as well, make sure that we hope to insure even more customers with your solutions.