Delivering new services to complement traditional insurance coverage

Thanks to our core value “One AXA”, we work as one team with all the different units of the company worldwide. This allows us to keep track of new trends - such as the growing demand for telemedicine.
Based on these research findings, we co-designed with AXA Italy “Soluzioni Salute”, the first stand-alone, Peer to Peer solution focused on health. When the pandemic forced Italy into lockdown, demand for telemedicine, for wich we have been the pioneers since 2015. skyrocketed, and Soluzioni Salute enabled AXA to move from payer to partner. To get there, we identified the specific needs of Italians with different pooling firms.

  • 85%

    85%of respondents

    showed a high willingness to purchase health assisting services (GN Research)

  • +59%

    +59%of respondents

    were interested and willing to pay for innovative Health services like video-consultation with specialist doctors and personalized check-up (Praxidia Research)

  • 75%

    75%of respondents

    would feel safer if provided with connected devices allowing them to contact doctors in case of need.

old person looks at the horizon

Designing a distinctive proposition to meet evolving healthcare needs

With the reduction in the number of general practitioners, the average waiting time for an appointment has soared to 54 days, compared with 43 in 2014. Our market research showed that there was a huge unmet need, with consumers demanding technology-driven solutions: 66% of respondents said they would switch insurance for a company offering innovative services.

woman helps an elderly person

Supporting AXA Italy in its Health business 

Soluzioni Salute was an important step in positioning AXA Italy in the strategic healthcare market. By leveraging innovation and technology – including artificial intelligence - for this distinctive new personalized offer, we hit new target segments and attracted new clients. Services include 24/7 medical teleconsultations with general practitioners, remote delivery of prescriptions to the pharmacy of choice, home delivery of prescription drugs, and health and wellbeing home services such as nursing, caregiving, physiotherapy, or babysitting. The offer has allowed AXA Italy to re-invent the customer experience and positioned the company as a leading partner in its health market.

team congrate

Compensated for innovation

The launch of Soluzioni Salute has been a rousing success for AXA Italy, with 30,000 policies sold in the first year, a 40% increase in new AXA Health customers, and a 25% penetration into the Health customer base. Soluzioni Salute received wide media coverage and was granted the first prize for innovation in health and wellbeing by the 2019 Italian Financial Innovation Awards.

With SoluzioniSalute, we took a new key step in accompanying people on their health journey. Today our Italian customers have access to an entire ecosystem of value-added services accessible anytime, anywhere, ranging from symptom assessment to medical guidance, to treatment - all of which leverage artificial intelligence.

Patrick Cohen, CEO AXA Italia, in La Repubblica, 12/11/2020

Ready to start?

Interested in hearing how you can accelerate your development with innovative healthcare solutions? Whether you are a service provider, a broker, or an international corporation, AXA Partners meets your customers’ needs.

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