API Connect: A key pillar of our digital distribution strategy

At AXA Partners, APIs are at the core of our digital transformation to integrate seamlessly multiple IT systems and enable digital business with our partners. An API (Application Programming Interface) enables secure, real-time connectivity between systems, allowing partners to integrate our services directly into their digital environments. 

With API Connect, we go further. API Connect is AXA Partners’ innovative toolbox designed for developers, facilitating the creation of business value to our partners and final customers. It is a strategic lever to: 

  • Showcase the importance of our key digital capabilities in the embedded B2B2C business 
  • Accelerate integration and enrich relationships with business partners 
  • Create a seamless and differentiating value proposition 

API Connect already powers real-time integration with major international partners across financial services and travel.  

  • 150+
    150+connected App

    providing seamless integration, ensuring compatibility and enhancing user experience

  • 500+
    500+endpoints

    enabling diverse functionalities and services 

  • 40M
    40Mrequests/year

    ensuring robust performance and reliability

Powering real-time integration across industries

From global online travel agencies to major financial institutions, API Connect powers real-time quotation and policy issuance, automated cancellations and updates, immediate policy recognition and document generation for enhanced customer journeys with reduced friction. 

At the heart of our strategy is a deep commitment to building robust B2B2C API ecosystems that drive real value for our partners and clients worldwide. We support a diverse range of partners across Assistance, Travel, and Credit & Lifestyle Protection (CLP), enabling instant, real-time integration that enhances customer experiences and operational efficiency. 

In the travel industry, our API solutions power some of the world’s most dynamic partnerships, ensuring smooth, reliable service delivery across borders. But our impact doesn’t stop there. Our APIs are trusted by leading financial institutions across Europe - banks and credit card companies operating in international markets - as well as major telcos, utilities, retailers, and OEMs.

APIs also bring tangible benefits improving customer through seamless integration: 

  • Streamlined communication between partners 
  • Enhanced security for sensitive data exchange 
  • Real-time processing for immediate feedback 
  • Shorter time to market 
global head of b2b2c at axa partners
José Cañas
Global Head of B2B2C at AXA Partners

Our approach to B2B2C ecosystems, powered by API Connect, centers on seamlessly embedding connectivity into our partners' platforms. By emphasizing agility, security, and scalability, we help our partners accelerate innovation and deliver exceptional experiences to their customers. Ultimately, it’s about building a fully integrated, end-to-end environment that unlocks new growth opportunities.
This is just the beginning. Our vision is to continue expanding these ecosystems, fostering innovative collaborations that redefine what’s possible in B2B2C engagement. 

Simplifying Business Partners integration with a developer portal

Building on these capabilities, we enhance our business partners experience through a dedicated developer portal designed to simplify integration. 

The portal provides centralized access to documentation, technical standards and latest API versions, enabling business partners to integrate more efficiently and with greater confidence. By replacing traditional email exchanges, it makes the process more fluid while reducing delays, as well as the time and effort required to understand and implement our insurance APIs. 

This self-service approach fosters autonomy, accelerates development timelines and supports a seamless integration experience. 

Becoming the go-to partner for embedded insurance 
head of customer and commercial excellence at axa partners
Enrique Lamarca,
Head of Customer and Commercial Excellence at AXA Partners

APIs are a key enabler for embedded insurance and assistance, playing a pivotal role in the expansion of our B2B2C model.

Our ambition is to make AXA Partners the go-to provider for embedded insurance and assistance, empowering our partners to accelerate their digital transformation and create even greater value for their customers.

The API allows us to process and send data much faster, removing manual work and reducing operational errors. It has significantly improved efficiency across policy creation and cancellation, while freeing up our teams to focus on higher-value tasks. Working with AXA’s digital API services has been highly beneficial, making our processes smoother and supporting our organization more effectively

A Business Partner in Insurance Distribution

APIs provided by AXA enable faster, more seamless customer experiences across our digital channels. Real-time access to quotes, package selection and cancellations has improved both our operational efficiency and the value we deliver to customers. From a technical perspective, the APIs are straightforward to integrate, supported by comprehensive documentation and secure authentication that ensure compliance and data protection. Overall, working with AXA’s digital API services has helped us achieve our business goals.

A Business Partner in Banking industry

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